In this episode, Jack and Justin discuss the company ClearMe and their plans for your identity. Clear is a touchless identification software and hardware system that allows its customers to safely and quickly go through verification stations at airports and other venues such as sports stadiums. During COVID-19, Clear changed their strategy to also become an identity verifier for your everyday life.
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The information in this episode comes from clearme.com, CNN.com, Fox Business, Medium.com, and Travelandleisure.com.
What is CLEAR?
Originally founded in 2001 as VIP, then renamed to Clear in 2010. Clear is a touchless identification software and hardware system that allows its customers to safely and quickly go through verification stations at airports and other venues such as sports stadiums.
What is cool is that “Clear’s 5 million members pay for an annual subscription that lets them travel through security lines faster at more than 60 airports and sports arenas around the U.S. Members pay $179 a year to access kiosks where they verify their identity via iris or fingerprint scanners in order to skip long lines at security checkpoints, and anyone can sign up for the app’s free tier, which grants them this preferential treatment at stadiums.”
Covid has hit airports and other venues like stadiums really hard. So crew, you may be wondering, what Clear wants to do?
According to Medium.com, “Clear wants to be a holistic identity verification platform, covering more intimate moments in our everyday lives. The company has already amassed troves of personal data on its customers, especially for Clear customers who use the service to buy concessions and enter sports stadiums.”
FYI crew, if you want to learn more about data, be sure to visit episode 2. According to Medium.com “Clear has even explored sharing that data with partners for marketing purposes. In return for cutting to the front of the line unimpeded, customers handing over vast swaths of biometric and travel data.”
From the articles we’ve read it seems like Clear is becoming a system that will verify your identity in all aspects of daily life.
This past May, Clear launched their “Health pass” which attaches your health records to your Clear Identity.
Which is interesting because they work in conjunction with covid testing, and can allow members access to events based on their covid history.
In a Fox Business news clip, we noticed that Clear is also being used to screen not just customers but also employees!
This is going to be very interesting to see how this plays out in a post-Covid world. Especially since there are some possible vulnerabilities here. Imagine a data breach of all Clear Data.